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E-Business and E-Commerce Management: Strategy, Implementation and Practice
Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation. Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and …
- Edisi
- 4th Edition
- ISBN/ISSN
- 978-0-273-71960-1
- Deskripsi Fisik
- 798 pages
- Judul Seri
- -
- No. Panggil
- 3
Management Accounting: Information For Decision Making And Strategy Execution
An approach to management accounting from the perspective of a business manager. Management Accounting: Information for Decision-Making and Strategy Execution explains how business managers can estimate and manage the cost and profitability of their products and customers. This text also covers how managers use financial and nonfinancial information to improve processes, design and develop new …
- Edisi
- 6th Edition
- ISBN/ISSN
- 978-0-13-702497-1
- Deskripsi Fisik
- 552 pages
- Judul Seri
- -
- No. Panggil
- 3
Digital Marketing Strategy An integrated approach to online marketing
‘Simon Kingsnorth has produced a book of compelling quality. So many marketers are inclined to run headlong at digital marketing with a limited amount of knowledge. Fingers get burnt and reputations can be lost forever. He has set out some brilliant guidelines for marketers of all levels which will empower them to succeed.’ Damian Ryan, digital marketer, author of Understanding Digital…
- Edisi
- 1st Edition.
- ISBN/ISSN
- ISBN 978 0 7494 7470 6 E-ISBN 97
- Deskripsi Fisik
- First published in Great Britain and the United States in 2016 by Kogan Page Limited
- Judul Seri
- -
- No. Panggil
- 3
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah