M: Information Systems is a visual, magazine format designed to engage your students from the start! Saturated with fascinating, sometimes hard-to-believe real examples will keep them reading throughout the course. Baltzan’s approach discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiati…
“Introduction to Information Systems, 8th Edition teaches undergraduate business majors how to use information technology to master their current or future jobs. Students develop a working understanding of information systems and information technology and learn how to apply concepts to successfully facilitate business processes. This program demonstrates that IT is the backbone of any busine…