Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business. This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succ…
Management Research Methods, first published in 2007, is a comprehensive guide to the design and conduct of research in management-related disciplines such as organisational behaviour, human resource management, industrial relations, and the general field of management. Specifically, the text begins by providing an overview of the research process and in subsequent chapters explains the major t…
The first formal activities of Operations Research (OR) were initiated in England during World War II, when a team of British scientists set out to assess the best utilization of war materiel based on scientific principles rather than on ad hoc rules. After the war, the ideas advanced in military operations were adapted to improve efficiency and productivity in the civilian sector. This chapter…
Every Organization needs a set of rules to govern its members. This book will help your department overcome the 'mystique' and 'misunderstanding' of SOP's. Contents: Introduction Rules and Regulations General administration Hazardous Materials Occupational safety and health Maintenance Emergency Operations Emergency medical services Communication Fire prevention Appendices (40-forms, reports, c…
This collection of best practice examples of business teaching should inspire and inform those involved in the improvement of teaching in higher education. Assembled by the Learning and Teaching Support Network the examples are drawn from institutions throughout the UK including: The Open University, Sheffield Hallam, City University, St Andrews, Brighton, De Montfort, Liverpool John Moores, Gl…
A practical, handy guide to ethical business skills which will give you the information and skills to succeed Develop your ethical business skills by learning to assess your business, establish alternatives and plan for change. Step-by-step instructions, checklists and features examine business benefits, environment strategy and implications for human resources. Tips, dos and don'ts and '…
This book provides students with a balanced perspective on business in a global environment, exploring implications for multinational companies in developed and emerging markets. This is the first text of its kind to emphasize strategic decision making as the cornerstone of its approach while focusing on emerging markets. Traditional topics, like foreign exchange markets and global competiti…
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In a 'video first' world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales. Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as a…