MASS COMMUNICATION THEORY Foundations, Ferment, and Future SIXTH EDITION

The first and second editions of this textbook at a prosperous time in the
life of our nation, when U.S. media industries were undergoing rapid change.
American corporations were spreading around the world. Dot-com companies
were thriving in a “New Economy” many thought likely to expand for decades.
New media technology was evolving so rapidly and new media applications were
proliferating so fast that a new scale of “Internet time” was created to measure
change. “Brick and mortar” companies were disdained in favor of virtual
enterprises.